Life is going along in the flow. Paid work is coming in. Prayers are being answered. Whack! Suddenly an email appears from Google with a warning. Google Penalty: no get out of jail free card!
As a blogger online for years with minimal negative experience of the Google changing algorithms, even seeing the phrase, Unnatural outbound links, can momentarily raise the normal heartbeat.
When I saw the email the first emotion that hit me was confusion. Talk about stress. Google’s links in a penalty notice are anything but transparent! Oh, it’s clearly stated but they give you quite little to go on. You have to behave like both Christopher Columbus exploring new worlds, and Sherlock Holmes asking many questions.
Then, I found a video with Matt Cutts, Google’s main liaison with webmasters, saying Google is “trying to be more transparent.” You know what Star Wars character Yoda says about trying?
“Try not. Do. Or do not. There is no try.”
Transparency? Yep; Google is not. Oh there are some hints for you but, you are pretty much going to have to navigate, question and for me, in the end, hire a pro to get the Google Penalty removed.
Here’s my story, and I stick to it.