Sales Training – Salespeople Dear Santa Letter Wishes to Deliver

Just like stores getting ready for the holidays, November 5 to 11 is Dear Santa letters week. As a salesperson what would you ask Santa to bring you? Here’s a Dear Santa letter to help you get started with your own ideas.

Salespeople, what do you have to lose by writing to Santa for what you want? Since 1952 or 1953 children have been writing letters to Santa. So why not write your own Dear Santa letter? Mine would go something like this:

Dear Santa,

You know who I am and how old I am and that I have a been a good business coach this year. No matter what others say, I have been very good all around this year. (I promise!) I know it’s been a long time since I wrote you a letter, and even longer since you’ve come around. As you will see my gift list, it’s so that I continue to of value for my prospects and clients. To make it easier for you, I’m even suggesting that you spread this out all through the year. Here are my wishes:

Let me maintain persistence. I would be grateful for another year of being organized with a system to follow up with prospects and clients so I don’t give up. I know have something worthwhile for them.

Deeper listening. Most of the time I do ask questions and listen to understand. My communication skills in general, but in particular listening. Help me to continue to hone this introvert advantage.

Keep my enthusiasm in check. Sometimes when I lose a sale it dampens my enthusiasm. Who does like to lose a customer? Help me to always choose to focus on the positive no matter what.

Priority focus. You know I can get distracted with email, so many opportunities, online networking. I know my high-payoff activities. Help me focus on why I am selling what I am selling. Acting on what I know to focus on will help me achieve my goals sooner than later.

A top-notch coach. It’s no secret I am willing to invest time and money in myself. Every year I’ve benefited with a coach. Help me find one this year that is just what I need for right where I am with my next level.

Belief in myself. Every once in a while those lingering limiting beliefs kick my butt. I know I have what it takes to continue to be a top performer.

Be a connector. Of all the wishes this one is the one I want to maintain the most. People say “You’re the go to person for anything.” I think because I can usually connect people to others is one of the most helpful thing I can do and be.

Have a full sales pipeline. Let me maintain my energy to do what I know I need to do to always have prospects. I don’t want to get caught in any sales slump in the natural order of things that I will lose a sale here or there. Let me be pro-active with this.

Well Santa, my cell phone is vibrating telling me there’s a voicemail waiting for me. Maybe you are already starting to make my wishes come true? Be safe on Christmas eve and do stop by my granddaughter’s; she’ll have cookies waiting for you.

PS – I’m sure you know this is not a complete list that will help me make this next year my best. I know you are busy so these wishes will lay a solid foundation.

When was the last time you wrote a Dear Santa letter? Decide what top salespeople characteristics you want to continue or have better command of and just write that letter today. It takes a while for it to be delivered to the North Pole.


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