From America's #1 Business Coach for Introverts to Courage Coach for the Reluctant Marketers is a big shift for me. In a sense it is exciting because it becomes apparent as I go along, my positioning was stronger than I thought! This guest article of a case study, helped move what I knew intuitively, to a more clearly stated position of how it is you move from brand yourself … [Read more...] about Case Study in Core Values in Brand Marketing
branding
How do you make your elevator pitch your brand statement?
Jeannette Paladino a like-minded colleague on LinkedIn, prefers the use of the phrase brand statement over elevator pitch. I started to interview Jeannette about how to go about this. Like the term or not, she offers some ideas which just may keep yours, your elevator speech, always going up. … [Read more...] about How do you make your elevator pitch your brand statement?