How Introverts Can Leverage Cold Email Versus Cold Calling or Networking
If you’re an introvert, you probably already know that you hate cold calling and networking. You probably hate calling a restaurant for reservations, let alone calling someone on the phone to discuss business or sales.
You’re not alone. For those on the receiving end, cold calling is also not a favorite. After all, it seems so spammy, right?
Cold calling, however, still exists for a reason, and that reason is that it does work if you’re a skilled caller. Unfortunately, it can be very difficult for some introverts to overcome their dislike of telephone conversations enough to actually become one of those skilled callers.
Luckily, on the other hand, you aren’t stuck with cold calling in order to get your point across. You can easily take advantage of cold emailing, and see much of the same results.
Whatever you do, don’t let someone tell you that because you’re an introvert, you won’t be good at sales. In fact, many introverts are great at sales. This is for the simple reason that they’re much better an interpersonal connections. When they do connect with someone, it’s at a deeper level. This can make them better at both sympathizing with a consumer’s need, and helping them create a solution to their problem.
Discovering I was an introvert when I was promoted to sales manager in the 1980s was news to me there even was such a distinction of people. It’s a bit like finding out you have spinach stuck on your front teeth. With 10 years of previous top of the team sales results, it never occurred to me that I was – unsociable, aloof, or awkward in anyway.
Introverts who sell can make the BEST salespeople because we have a few characteristics that naturally help us. But often we don’t think about how our attitude about selling might hold us back from being our natural self.
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