Creating More of an Irresistible Offer

Melinda Janicki, creator of Online Business Transformations, is passionate about bringing a comprehensive and accessible solution to entrepreneurs so she has married strategy and implementation. We complete her previous guest blog post, Creating an Irresistible Offer, with the final two steps:

4. Trust – I don’t know about you, but when I hear someone say “TRUST ME” it reminds me of a snake oil salesman and makes me do anything but trust them. So how do you get your customers to trust you?

Take a leadership role with them and tell them what they should do to take action and buy.

You must be or present yourself as an “Authority” figure. An expert in your field and the only one they should buy from as proven by the endorsements of your other customers, their friends and neighbors.

If your offer is made in a online sales letter or landing page, than include some endorsements from others, mention articles written about you, books, articles, newsletters that you’ve written, etc. It is interesting that most people don’t want to make a decision, and it’s better that you give them an action plan to say “yes”.

Of course, it goes without saying that you always include a guarantee of some kind in your offers. I always like the “no questions asked” type of guarantee for 30, 60, 90 days or even a full year if it fits for you. With this you’re emphasizing your credibility (trust) by saying you’re going to be around for a while. I’ve found that most times there are very few takers to the guarantee policy you offer, and if there is – you don’t want to keep an unhappy customer anyway.

5. Scarcity – This is one persuader that really motivates humans to action, and you must create and manage this to your advantage in every offer you make.

People want things that solve their problems or make them feel good about themselves that are of good quality. They want it even more – if the quantity is limited in some way. Remember the law of supply and demand? If the demand for a product is high and the supply is low, then the price that’s charged will be accepted readily be it high or low. (Sounds like buying gas for your car, doesn’t it?)

Even if you create the “perception” that there is a limited quantity available, a limited time frame for availability, or whatever you conceive to use, you’ll find this a catalyst to action for your customer.

These five tips will help you to craft all your products, services and offers and make them simply irresistible! Creating irresistible offers is just one of the many key components of highly successful strategy of Hybrid Marketing. Be sure to include all five of these tips in your Hybrid Marketing strategy and you’ll see dramatic online results and an increase in your business.

When Melinda talks about Hybrid Marketing, it’s about combining online with direct marketing strategies. I’m a big believer in using both and not just either in isolation.

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