Publisher And Author: Book Marketing

marketing-mixMarketing is on my mind although Communication Toolkit for Introverts: Top Skills for Everyday Business Situations is not due for release until February or March 2014. You have some questions about marketing.

If you are interested how this series about the process of publishing a book the traditional route started, read here, How a publisher selects your work: a publisher knocked before I thought about a book

Then the blog series about publisher and author relationship being with the first round of answering questions,  How a publisher might select your work: how do you get found?

This is the one blog post with some of the most comments, Publisher and Author: Tribe, Timelines and Discipline

More back blog post references for this series next time.

My background is sales and marketing and so I am starting to research best practices of collaborating as publisher and author for book marketing on my non-writing days. Here is what you are asking:[Continue Reading…]

The Marketing Playing Field Has Leveled

Power Up ProfitsThe face of business has changed. With over 8 million U.S. businesses currently women-owned equating to  an economic impact of $3 trillion that translates into the creation and/or maintenance of 23 million jobs.

Today, more than ever, women are in a position to impact their market in a huge way. But! and this is a big but, you must be willing to stand in your power and share your message.

In years past both men and women struggled with getting their message out to market unless they had huge budgets. Today, the playing field has leveled. Regardless if a business is run by one person or boasts dozens of employees, there is ample opportunity to reach your market in cost effective ways.

One of the greatest changes to happen online is social networks and social media. Social media has changed the way people communicate with each other online and offers a greater opportunity than ever to share your message with the world. It offers incredible opportunities for entrepreneurs and small business owners looking for their own perfect clients.

What Exactly Is Social Media?[Continue Reading…]

Power Up to Profits – A Book to Boost Your Marketing Energy

Those beautiful butterflies are somewhat a symbol of this! They fascinate me lately because of them flitting and fluttering around our butterfly bush.

Butterflies are continually transforming: from birth as an egg, to being a caterpillar, to cocooning and to becoming a butterfly.

If you want to transform your business, why not, like the butterfly, accept each stage as a necessary step to your vision? Then you might be able to know that something more full for you lies ahead.

Recently I took advantage of downloading two free chapters of Kathleen Gage’s new book, Power Up for Profits: The Smart Women’s Guide to Online Marketing. It actually would work for men as well.[Continue Reading…]

What I Learned About Persistence from our iRobot Mimi

Yes, my husband and I have a robot. My son convinced me it was a cool way for us to – cut back on our housekeeper expenses without me having to do all the work.

And wow, I amazed what Mimi, our name of the Mint iRobot, can do. I’m not sure where or how that name came to me but we call our robot, Mimi.

My blogger friend Catarina Alexon just blogged about, Want to turn your phone into a robot? as I was putting this post in draft form. So you can see, robots are – hot, hot, hot.[Continue Reading…]

Creating Email Signatures That Work

Official mails remain incomplete until you endorse it with a customized email signature. An email signature brands your business and adds official essence to your message. The concept of a signature always works when you’re communicating with your clients and associates in an official way. Here, you’ll explore some innovative ideas about preparing a good email signature and mistakes you must avoid while creating an official email signature.

5 Tips on creating professional and innovative email signatures

Experts at Growthmail are always conducting studies on email etiquettes and observing the changes in the trends. They have been continuously working on a globally accepted official signature system for emails. Let’s explore some tips on creating signatures that convey more professional yet more personal messages to the clients and associates:[Continue Reading…]