Power Up to Profits – A Book to Boost Your Marketing Energy

Those beautiful butterflies are somewhat a symbol of this! They fascinate me lately because of them flitting and fluttering around our butterfly bush.

Butterflies are continually transforming: from birth as an egg, to being a caterpillar, to cocooning and to becoming a butterfly.

If you want to transform your business, why not, like the butterfly, accept each stage as a necessary step to your vision? Then you might be able to know that something more full for you lies ahead.

Recently I took advantage of downloading two free chapters of Kathleen Gage’s new book, Power Up for Profits: The Smart Women’s Guide to Online Marketing. It actually would work for men as well.[Continue Reading…]

What I Learned About Persistence from our iRobot Mimi

Yes, my husband and I have a robot. My son convinced me it was a cool way for us to – cut back on our housekeeper expenses without me having to do all the work.

And wow, I amazed what Mimi, our name of the Mint iRobot, can do. I’m not sure where or how that name came to me but we call our robot, Mimi.

My blogger friend Catarina Alexon just blogged about, Want to turn your phone into a robot? as I was putting this post in draft form. So you can see, robots are – hot, hot, hot.[Continue Reading…]

Creating Email Signatures That Work

Official mails remain incomplete until you endorse it with a customized email signature. An email signature brands your business and adds official essence to your message. The concept of a signature always works when you’re communicating with your clients and associates in an official way. Here, you’ll explore some innovative ideas about preparing a good email signature and mistakes you must avoid while creating an official email signature.

5 Tips on creating professional and innovative email signatures

Experts at Growthmail are always conducting studies on email etiquettes and observing the changes in the trends. They have been continuously working on a globally accepted official signature system for emails. Let’s explore some tips on creating signatures that convey more professional yet more personal messages to the clients and associates:[Continue Reading…]

3 Ways to Drive More Sales Utilizing Email Marketing

The power of email marketing can be illustrated with a couple of quick statistics. According to studies released by Monetate 4.24% of people who subscribe to an email marketing list will buy something. Of those who find the product through the search engines only 2.49% will buy and if they find your product through social media the number drops to .59%. The simple truth is that if you want to be maximizing your sales you need to be email marketing.

However while email marketing may offer a higher ROI (Return on Investment) than any other form of marketing, most marketers could still improve their sales conversion numbers with a few simple changes. The fact is that consumers are becoming increasingly savvy about which emails they will open and which they won’t. Here are the top 3 ways for you to increase sales with email marketing.

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5 Lessons to Learn from Reluctant Marketers

Also referred to as marketing managers, marketers are tasked with the sales and advertisements of the products and services their company is offering to clients. Marketers may also collaborate with product development teams to determine new market trends for the firm. To become a proficient marketer, one must have the proper educational attainment, work experience, skill set and characteristics to perform daily work responsibilities. So where do you learn and equip yourself with all these tools? One great teacher is the lessons learned from reluctant marketers.[Continue Reading…]

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