So many people’s encouragement saying that I was “a natural,” steered my early career path to sales.
All these years later, I still don’t understand how we can be natural at selling. I do know selling is something I continue to learn and use. The corporate America sales training was invaluable although not entirely by today’s standards, because of how so much has changed.
If I understood then the relationship between sales and personality type as reported now, it’s likely I would have preferred to book an appointment with my dentist then move into selling.
We don’t see many people steering introverts into a sales career. Even though we have so many of the skills the potential customers crave for and don’t often find with a seller.
If there was any personality to sales relationship talk way back then, I was oblivious to anything related to introvert and extrovert differences and preferences.
You may think, “I’m not a salesperson, what would I need to understand about selling?”
Maybe nothing, or maybe a lot.
One reviewer of Chapter 9 in Communication Toolkit for Introverts comments:
“If we could understand the selling 24/7 concept, the communication abilities of that person become reflexes as adapt as a handicapped person develops for themselves.”
This comment is gratifying. To me it means that the underlying message in this chapter was understood as communicated.
Selling is prevalent in our every day business situations.
1 – Selling in business is helping to move a potential buyer to a decision. In exchange for a solution they want, and decides on, they give us money.
2 – Selling in the business workplace happens without the exchange of money and instead, we find results of different kinds. Money in a budget could be an end result, but employee-to-employee it more likely mean results like acceptance of new ideas, a raise, a new position, or a preferred office space.
3 – Persuasion is how we often think of everyday selling because it’s usually about changing someone’s behavior or ideas in the workplace.
4 – Influence is present in both selling and persuasion and is the subtle range of skills in the process.
In this process, whether the result is exchange for money or results, in sales:
1 – The buyer makes a decision as we listen, so we can then prepare to sell the way the buyer buys.
2 – Listening is one of the key skills that allows the buyer to share information so we can learn about them, what their problem is and how we might solve it.
3 – Planning is crucial to the success of selling because it is in that authenticity an introvert will thrive. Just don’t miss that sweet spot.
4 – Make the decision that selling isn’t “dirty” but that as an introvert we may have to kick up some dirt to let go of some misconceptions about selling.
If you have heard anything since online marketing began, I guarantee it’s something like “People buy from people who they know, like and trust.”
Well how is it you think the buyer gets that mindset or feeling?
With someone who listens and responds in a way that shows they heard. Introvert skill.
With someone who is curious enough to ask questions to mutually find out more about the problem. Introvert skill.
With someone who shares the information the buyer needs and demonstrates they prepared and maybe even analyzed what they distilled to say that was only meaningful to that buyer. Heard of one-to-one relationships? Introvert preference.
The list goes on.
And yes you may detect my bias is that, introverts, maybe ambiverts, have the power tools for the most success in selling. The extroverting that goes into selling can be learned. Some of my more introverted clients are testimonials to that fact.
One is consistently now in the top of her network marketing company.
A couple turned results of a down economy into a successful new venture.
You get the idea.
What do you think is your greatest strength in selling?
What would be something you have to improve?
Sign up now with many other introverts who want to know more about how to have their voice heard in every day business situations.