This week’s round-up has an additional category for authors or authors-want-to-be in addition to introvert and social media topics of interest.
For a variety of interests there is 1) a post on branding, 2) one on the psychology of color for marketing, 3) effective ways to repurpose content saving time.
These are followed by 5) how many types of introverts there are (with a bonus link to the original quiz for introverts).
And do let me know if you like this new feature, 5) for authors and writers, whether indie published or traditional publishing.
5 Top Weekly Blog posts, week 14, from #Introvert Inspirer
Blogging and Social Media Blog posts
5 Key Outlets for Building a Strong Personal Brand
A strong personal brand will follow you wherever you go. If you’re looking for new career opportunities, it will help you make connections and find meaningful employment. If you want more sales, it can help you enter a conversation from a position of greater authority. If you’re boosting your company’s visibility, it will help you generate more visibility, more trust and more leads. And because it’s at least partially based on your natural personality, half the work is already done for you.
The critical qualities of a personal brand — professionalism, authority, consistency and so on — are all important, but they pale in comparison to one important feature: visibility. Without enough visibility for your personal brand, it will never gain the necessary momentum to significantly grow, even if it’s perfectly constructed.
The solution to this visibility problem is to find more outlets to showcase your personal brand. Any opportunity you have to show off your personality, meet new people or share new content can be considered a viable outlet for your personal brand, and these five are some of the most effective:
Change Colors, Change Behavior
For years, psychologists have studied the impact of color on how we behave. Does it make us eat more? Does it make us more productive? And most importantly for businesses, does it make us buy more?
Research conducted by the Institute for Color Research, a division of Color Communications Inc, (CCI), and the University of Winnipeg shows that within 90 seconds, most consumers make an unconscious judgment about something’s worth to us, its trustworthiness, and so on. And that 62 to 90 percent of that judgment is based upon color.
But just exactly what that judgment is up for discussion. There seems to be some inconsistency in what psychologists say is the business effect of certain colors. One expert, M. Farouk Radwan, MSc., author for 2knowmyself.com claims that blue colors in a restaurant can result in a loss of appetite because subconsciously, many people associate blues with toxins. Another report on Psych2Go.net which references studies form the Color Association of the U.S. says that blue is a good color to calm people and make them stay longer and hopefully buy more when dining out. So what is a marketer to believe?
My note: This article peaked my interest because in years past I’ve collaborated with a color psychologist. After reading it, I’m thinking do I have to change my blog/website color scheme?
7 Effective Ways to Repurpose Your Blog Content for Social Media
Marketers who honor time as one of the most precious resources in marketing know it is important to set realistic goals to build and execute content.
So, if you find yourself short on time in your content creation process, but don’t want to compromise quality, then you may need to consider repurposing your content. Repurposing content is simply recycling content into different formats, allowing you to target your audiences again, or to target a new audience.
My note: This resonated with me because I have so much content that it generally just used one time – in a blog post here, in a blog post on LinkedIn, in an eBook. Can you relate? It reminded me about how important my time is and to find some ways to easily and effective to repurpose it.
Introvert Inspiring Blog posts
So Apparently There Are 4 Kinds of Introversion
Introversion, thanks largely to Susan Cain’s 2012 best seller Quiet, is having something of a cultural moment. Once a mostly misunderstood personality trait — and often considered a behavioral defect when it was considered at all — it’s now the subject of countless other books and online listicles (and, more recently, parodies of listicles). And as more regular, non-scientist types started to talk about introversion, psychologist Jonathan Cheek began to notice something: The way many introverts defined the trait was different from the way he and most of his academic colleagues did.
“When you survey a person on the street, asking them to define introversion, what comes up as the prototypical characteristics … are things like thoughtful or introspective,” said Cheek, a psychology professor at Wellesley College. And yet neither of these things are part of the definition of the trait according to scientific literature. In the bulk of the research on personality psychology, introversion is usually defined by what it is not: extroversion. If extroverts are assertive and enthusiastic individuals who thrive in highly stimulative social environments, then introverts are the opposite. End of list. What introverts think about it doesn’t really factor in. Read about it now.
My note: Just want to find out which kind of introvert YOU are? Visit the original quiz!
New section: Authors
Whether you’re published or unpublished, traditionally or indie or self-published, there are always new tools to help you tell more readers about your work, and sell more books!
This weekend, as we celebrate Independence Day in the USA with fireworks and barbecues, we’re offering up seven sites for success that will help you succeed as an authorpreneur. Take a look and then please, with your comment below, let us know which will prove most useful to YOU!
My note: Before Shari Stauch honored me with asking me to write an article or blog post for Where Writer’s Win I already subscribed to this newsletter – highly recommended for authors.