From America's #1 Business Coach for Introverts to Courage Coach for the Reluctant Marketers is a big shift for me. In a sense it is exciting because it becomes apparent as I go along, my positioning was stronger than I thought! This guest article of a case study, helped move what I knew intuitively, to a more clearly stated position of how it is you move from brand yourself … [Read more...] about Case Study in Core Values in Brand Marketing
branding
5 Secrets of Successful Branding
Branding is the impression that a company projects into the market place. But branding is more than business card printing, it includes developing a professional reputation and providing good customer service. Writers at iperform have this take on it: … [Read more...] about 5 Secrets of Successful Branding
How Can Your Elevator Speech Make You Memorable?
I’ve been interviewing Jeannette Paladino in my last few posts about what makes elevator speeches memorable – or the term she prefers “brand statement.” In this post, Jeannette summarizes some of the key points she’s made about how you, too, can write pitches that will want your listeners to come back with the key comment: “Tell me more.” Several readers have asked for … [Read more...] about How Can Your Elevator Speech Make You Memorable?
How do you make your elevator pitch your brand statement?
Jeannette Paladino a like-minded colleague on LinkedIn, prefers the use of the phrase brand statement over elevator pitch. I started to interview Jeannette about how to go about this. Like the term or not, she offers some ideas which just may keep yours, your elevator speech, always going up. … [Read more...] about How do you make your elevator pitch your brand statement?
Do you have an elevator pitch that needs to be repaired?
Elevator pitches, as it turns out, drive a lot of people absolutely crazy! Jeannette Paladino who I met on LinkedIn, is one who feels the same way I do. It’s so bad for her she wants to ban the use of the term because it carries such bad vibes. Jeannette allowed me to interview her about her thoughts on an elevator pitch. Like the term or not, she offers some ideas which just … [Read more...] about Do you have an elevator pitch that needs to be repaired?