You Need a Presence According to a recent study by Cone Business in Social Media, “93% of Americans believe that a company should have a presence on social media sites and 85% believe that these companies should use these services to interact with consumers.” To get the most out of your efforts think in terms of how you can contribute and establish yourself as a reliable … [Read more...] about The Marketing Playing Field Has Leveled Part 2
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Another Social Network for You to Chase Down?
If you are like me when it comes to online, all this social networking can be as daunting as in-person networking. In my own local network, more people I know who are more extroverted are letting go of the online scene because it's zapping their energy. More introverts are too, oddly for the same reason. If you are wondering what are you doing online for your business, … [Read more...] about Another Social Network for You to Chase Down?
Sales and Marketing Lessons from a Slipping Shift Gear Ride in a Car Classic
Being in the car hobby can be pleasant and not so pleasant. Likely I have more pleasant experiences than not to report on although this recent unpleasant one reminded me of some general sales and marketing lessons. Earlier this year my husband won an auction bid for a 1970 Chevy Nova, 396. It's a muscle car, which has meaning for us that if I tell you what, it's highly likely … [Read more...] about Sales and Marketing Lessons from a Slipping Shift Gear Ride in a Car Classic
To work from home, to not work from home, that is the question.
When Virgin entrepreneur Richard Branson blogs about Yahoo's CEO, Marissa Mayer's decision to ban work from home and calls it a "backwards step in an age when remote working is easier and more effective than ever," it bears attention. There is no doubt, not everyone is mentally and emotionally equipped to work at home – productively. When I ventured out on my own in 1990 it … [Read more...] about To work from home, to not work from home, that is the question.
3 Ways to Drive More Sales Utilizing Email Marketing
The power of email marketing can be illustrated with a couple of quick statistics. According to studies released by Monetate 4.24% of people who subscribe to an email marketing list will buy something. Of those who find the product through the search engines only 2.49% will buy and if they find your product through social media the number drops to .59%. The simple truth is that … [Read more...] about 3 Ways to Drive More Sales Utilizing Email Marketing
The secret to fast sustainable profit
Many of us are online because we what to create a business income from our gifts and talents. Others of us are here to have fun connecting with family and friends. Still others want to broaden their social circle, learn, express themselves, shop and more. But even if you are not online for business and you want to learn how to move your business to the next level, my online … [Read more...] about The secret to fast sustainable profit