Being in the car hobby can be pleasant and not so pleasant. Likely I have more pleasant experiences than not to report on although this recent unpleasant one reminded me of some general sales and marketing lessons.
Earlier this year my husband won an auction bid for a 1970 Chevy Nova, 396. It’s a muscle car, which has meaning for us that if I tell you what, it’s highly likely you would try to guess my age, and then not pay attention to the lessons shared here.
Suffice it to say, the meaning is romantic. Don’t let your mind go to the gutter with that hint!
One thing we’ve learned about older classic cars is that they must be driven. Finally on getting the Chevy inspected locally and writing a check for the repairs we started driving it weekly.
Up until this trip out one evening to a favorite local Mediterranean fare restaurant, I felt the gear slip from drive to a lower gear.
My husband looked over at me and winced.
“I did not do that!” I exclaimed.
“How did it happen? he questioned.
“All I know is that the gear slipped to a lower gear. Isn’t that the sound we’re hearing now?”
“Yes, I think so,” he stated questioningly as he moved the shifter back into drive.
“Haaa, that’s better,” I sighed. “It sounds and feels normal again.”
But the darn car did it at least a half dozen more times by when we arrived at the restaurant. And another half dozen more on the way home.
Needless to say when you are in the car hobby, you have to take these problems in stride, enjoy your dinner and know you’ll be sinking more checks into the problem.
Cha ching. That’s the sound of money going into the car.
Likely Lessons learned.
– Pay attention to your business when your prospects coming in take a shift down. If you don’t have an action plan for revving things back up again, you’ll soon find it more difficult to get back into the flow of attracting more business.
– Just like a driver feeling their car’s rhythm in shifting gears, take time to slow down. Notice how you are feeling about your business actions. Are you going so fast you do not notice what feels good for you and gets you the best results? Or what feels icky for you and gets you more frustration than value?
– One problem can lead to another like a jerky transmission can often lead to loosing transmission fluid. Check to find out where your leak is for new or repeat business. Since it’s generally accepted that we can increase business by just 3 ways – new clients, more repeat business, increased prices – assess the problem why your business might be up and down. Take contemplative action to fix things.
– Often times with auto gear shifting problems you night actually smell something after driving. Incorporate all your senses into assessing your business success. Analyze intellectually, mediate or journal or take some kind of soul replenishing action to discover the root of your problem. One gear may not work.
Do you have any lessons from a car? Or some other inanimate object? Tell me what they are, I really like to learn.