Creating an Irresistible Offer

It was a pleasure to meet Melinda Janicki during the fall when my Canadian joint venture partner and I launched our Chef’s Table for Entrepreneurs Telesummit. Melinda, creator of Online Business Transformations, is passionate about bringing a comprehensive and accessible solution to entrepreneurs so she has married strategy and implementation. It’s my pleasure to have her as a guest blogger. Here is part one of, Creating an Irresistible Offer:

It is the end of the year and many of us entrepreneurs are getting ready for the New Year with brand new products, services and offers. And during this time of year it is known that there is a special buying power to tap into, especially online. But how do you stand out above the crowd?

You need the five secrets tips you can use to have the greatest influence on your potential clients!

What I’m about to share with you will make your offer irresistible and it works in any niche!

What happens in nature when there is a vacuum? Right. There is an attempt to fill that void, and human nature also follows that law.

1. Filling the void – When someone does a person a favor or gives them something of value for free, this act provides an imbalance in the relationship. This creates a subconscious pressure on the recipient to give back in some way. This is what’s known in marketing as filling the void.

2. Reciprocation – In marketing the word “FREE” has the most response of any word in the English language. That’s why marketers use it over, and over again. Everybody likes something for free, don’t you? Even though “free” means there is no obligation or cost, the recipient does feel obligated. If something of real value is given to the person, an imbalance is created – a void in nature – that needs to be filled. Maybe not immediately, but if that person has gotten great value and use from the gift, there will be a nagging sub-conscious motivation to reciprocate in some manner.

You’ll find that some people just don’t seem to reciprocate, and it could be that they didn’t appreciate the full value of your offer. This is why it’s so important to make sure when you are offering a free gift with a promotion, that your customers are made aware of the full value of what they’re receiving.

What really makes this work in marketing online, though, is that you make your “free” offer available when your customer takes action. Now it can be a very small one like filling out an opt-in box for you (which gives you their name, address, and email address), or accepting your product on a 30-day trial.

3. Getting your customer to like you – Have you heard the phrase, “if a customer knows, likes and trusts you then they’ll buy from you”. Well, you’ve gotten them to know you with your “free” offer, the next step is to get them to “like” you. The quickest way I know to get someone to like you is for you to let them know that you like them (reciprocation, again).

Now, not ALL people are going to “like” you and you’re not going to like all your customers, but if you take this approach you will have better odds of finding customers.

When you’re writing your ads and marketing letters always write as if they are a personal note to a real, live, breathing friend. Use plain talk as if you’re talking to your best friend, and not “hi-tech technobabble”. Keep it simple!

I remember also reading somewhere that no matter how small a font you use, no matter where you place the word, that people find the word – free.

Part two of Melinda’s article will complete her five tips with Trust and Scarcity.

In the meantime … Open the Door to the Path of Online Clarity … Melinda’s Gift to YOU! Gain the foundational tools you NEED to begin creating your online wealth! If you are doing business online at all, even if you only have a brochure website, you need this comprehensive downloadable growth kit! Claim a free kit now.