In anticipating being accepted as a guest blogger, we want to meet the host bloggers guidelines and tap our best creativity with our writing submission.
It’s also wise to separate the wheat from the chaff to find guest blogging opportunities that are a perfect match; as perfect as we can get anyway.
Stay away from blogs that:
- Have suspect reputations. It may be easy to do this in some and with others, you’ll need to tap into your intuition and then follow through by asking other bloggers you trust.
- Have a low rate of traffic. We talked about this in a different way in Grateful for Etiquette of Responsible Guest Bloggers. Alexa ranking is one of the easiest tools to research a blog or website global internet ranking.
- Is a blog in name only – this means that the blog is not active or provides weak, unusable content! Your association with such blogs could tarnish your own reputation. Don’t let your ego get in the way of saying, “No,” if you get an invitation to write on such a blog.
Find blogs that welcome guest spots. Randomly contacting blog owners in your niche is a waste of time and counterproductive. Those that are not looking for guest bloggers aren’t going to magically change their mind. It’s likely they don’t have guest bloggers for their own personal reasons.
Consider subscribing to https://bloggerlinkup.com produced by Cathy Stucker. It’s a free service that publishes three times a week listing bloggers who looking for experts to guest posts, and bloggers and web masters offering guest posts.
Perform a search for “your niche” + “guest blogging” to try and find more targeted matches.
Another tactic is to search online for known guest bloggers. Check out the blogs they show up on and see if any meet your criteria. And remember to check out guest blogging forums to see who is finding success for their business with guest blogging opportunities.
Pitch your Content Ideas
It’s time to make a pitch to the host blog. Yes, there is selling to get your guest blog post published.
Read the host bloggers guidelines thoroughly first. Some want an idea and others want a completely written post so they can gauge your work. Still others want to see multiple samples of your work beyond what is on your own blog.
Either way, address your email pitch to the blog owner not To Whom It May Concern. Just as in relationship selling you want to add the personal touch. It shows you went the extra mile to find out who the person is behind the blog. This approach communicates that you will likely go the extra mile to write a relevant high content post.
Let the host know who you are. Introduce yourself and your blog/online business.
Talk about what is in it for them and their readers for them to accept your blog posts.
Include links to past guest blogging stints or to articles you have written that have been published on your site as well as other places online.
Be sure you can commit to any of their guidelines.
Offer to do more than what their guidelines ask for. For example, if they don’t request you provide a photo or image, offer to provide one with full credits.
It is your role to follow-up – not the host blogger. So save something that is either personal, value-added or a call to asking for a decision in a follow-up contact.
Create your Guest Posts
Once you are given the go ahead, create your article. If you want your posts to impress, link to past posts by the host blog that are relevant to the subject of your post. Link to the products you mention in your content. Avoid self-promotion in your post. Many if not most host bloggers will allow you to include a signature paragraph which does this, including a link to your own blog or website.
Ask the readers for comments. The more interaction you can create with the audience, the more your post will be shared and talked about. The benefit in this is that you are quite likely to be asked back for another contribution!
Finding the best mutual match guest blogging opportunities means you have to put in the work, be professional, and write to impress. Since you already do this on your own blog, it should be comfortable for you.