The Ferrari salesman who we bought our F430 from is making the news: he continues to sell these exotic sports cars without any problems. Just like we were on the waiting list for 3 years, he’s got people on the waiting list now.

So what is the secret to selling such luxury while the market is still in free fall? Here’s just one:

‘Vroom’ revs up women’s interest, Maserati says

 

How can you use this philosophy?