Here’s what I learned about how Murphy’s Law can turn into the Law of Attraction anytime – even with your marketing.
The Kindergarten Grandparents Day event was scheduled for the day before Thanksgiving.
Unbeknownst to my son and his family, my husband and I were going to show up at our granddaughter’s kindergarten for this special day. We were giddy with excitement for weeks. Shhh.
No big deal you say?
When you live on the east coast and your son and his family live on the west coast, do you think it might be a bit of a big surprise? But, snow doesn’t have to interfere with your plans.
We knew we were in for a change of plans with snow on the ground when we landed the day before the event. Where they live it rarely gets snow.
But, we finally got a rental car, and checked into our clandestine location, a local hotel.
I telephoned the school. They were closed and giving telephone updates for the next day. We couldn’t wait. We didn’t wait. With excitement bubbling over for 6 weeks now, we checked out of the hotel within two hours – forgoing a refund.
Standing on the side doorstep almost caused our daughter-in-law to hold on even tighter to our 12-week old newest granddaughter! Then she called over our son and our kindergarten age granddaughter to test what she was seeing. Us, from 3,000 miles away.
Everyone was home and hugs and kisses went around to all. It was all fabulous.
Then, next morning on Grandparents Day, we made our own celebration.
We even got an earlier flight home, upgrading to first class for just $200.
Here’s what I know.
The entire time we were en-route our vibration was high.
There were plenty of obstacles all along the way. Start with that snow! It was difficult to get out of the rental car parking lot, hence two tries. There was no live person to talk with at the school. No refund on the hotel room. We weren’t sure that our son was even still in town. But we never wavered – we were traveling to celebrate Grandparents Day.
You can have obstacles in getting the marketing results you want. One can come right after another.
But if you keep your focus, start with clarity on your target market, on the results you want, then you will have what you intend. The exact form you want might not come into being – like we were so looking forward to sitting in kindergarten size chairs – but the results will be there. No, no, no eventually turns into yes, yes, yes.
There is always a way.